■Terms of Use

• 1. Introduction
  (1) The digital figure content provided on this page (hereinafter referred to as the “Content”) is digital content that can be used within the smartphone application titled “HoloModel,” provided by Gugenka Co., Ltd. (hereinafter referred to as “HoloModel”). The Content is provided by Sanrio Entertainment Co., Ltd. (1-31 Ochiai, Tama City, Tokyo, Japan; hereinafter referred to as “Sanrio Entertainment”).
• (2) To receive and use the Content (whether paid or free of charge; the same applies hereinafter), you must agree to these Terms of Use. If the user is a minor, consent from a parent or legal guardian is required. By obtaining the Content, the user is deemed to have agreed to these Terms.
• (3) Even if terms such as “purchase,” “sale,” or “distribution” are used in these Terms of Use, on this page, on X Market, or on other sales platforms (hereinafter referred to as “Sales Platforms”), or within HoloModel, all intellectual property rights and other rights related to the Content shall not be transferred to the user and shall remain with Sanrio Co., Ltd. (1-6-1 Osaki, Shinagawa-ku, Tokyo, Japan; hereinafter referred to as “Sanrio”). The user is granted only a limited license to use the Content within the scope of the services provided for the Content within HoloModel (hereinafter referred to as the “Service”), and only within the purposes, methods, and usage conditions reasonably intended by Sanrio Entertainment.
• (4) The user shall use the Content in accordance with these Terms of Use, the terms of use of the Sales Platforms, the terms of use of HoloModel, and any other usage instructions, precautions, or guidelines presented by Sanrio Entertainment (collectively, the “Terms, etc.”). The user shall not use the Content beyond the scope of the Service or beyond the purposes, methods, and usage conditions reasonably intended by Sanrio Entertainment.
• (5) In the event of any conflict between these Terms of Use and the terms of use of the Sales Platforms or HoloModel, these Terms of Use shall prevail with respect to the conflicting provisions, unless otherwise expressly stated.
• (6) The license to use the Content granted by Sanrio Entertainment is personal to the user. Unless otherwise specified in these Terms, the user shall not transfer, assign, succeed to, sublicense, or provide as security all or part of the Content, the contractual status relating to its use, or any related rights or obligations to any third party (including other users).

• 2. Term of Use
  (1) Upon agreeing to these Terms of Use and receiving the Content through the method specified by Sanrio Entertainment, the user may begin using the Content.
• (2) Sanrio Entertainment may, at its discretion, terminate the provision of the Service. Upon such termination, the Content will no longer be available for use. Notice of such termination will be provided through reasonable means, including posting on websites managed by Sanrio Entertainment such as the official “Sanrio Puroland” website, official social media accounts, or other appropriate channels. Users are advised to regularly check information published by Sanrio Entertainment.

• 3.Basic Terms of Use
  (1) User Eligibility / Purpose of Use
  Use is limited to personal use by the user who received access to the Content.
• (2) Copyright Notice
  When using the Content Data, please display the following copyright notice in a visible location whenever possible.
  ＜©2026 SANRIO CO., LTD.＞
• (3) Uploading to Social Media
  Photos and videos containing the Content captured using the “camera” function within HoloModel may be uploaded to social media within the scope of personal use. However, such uploads must be made at the user’s own responsibility.Users must not use the Content in any manner that harms or may harm the honor, reputation, credibility, or image (including the overall world view) of Sanrio Entertainment, Sanrio, Sanrio characters, or the Content itself.
  If Sanrio Entertainment determines that any uploaded content is inappropriate, it may, at its sole discretion, take necessary measures, including requesting the removal of such content
• (4) Redistribution, Modification, and Other Uses
  Any redistribution, modification, or alteration of the Content is strictly prohibited. In addition, any creative activities using all or part of the Content are not permitted.
• (5) Prohibited Acts
  When receiving and using the Content, users must not engage in any of the following acts (including acts that may lead to such outcomes):
  

  (5-1) Any act that may cause misunderstanding that the Content data is operated or provided by Sanrio Entertainment and/or Sanrio (including Sanrio’s affiliated companies).
  (5-2) Any act that damages or may damage the honor, credibility, reputation, or image of Sanrio Entertainment, Sanrio, Sanrio characters, or the Content.
  (5-3) Any act that causes or may cause discomfort to others (including Sanrio Entertainment and Sanrio, whether individuals or entities; the same applies hereinafter).
  (5-4) Any act of defamation, slander, or damage to the reputation or credibility of others.
  (5-5) Any act involving violent, grotesque, or sexual expressions without due consideration for others.
  (5-6) Any act that excessively promotes or disparages a specific political ideology or religion.
  (5-7) Any act that infringes on the rights or interests of others.
  (5-8) Any act that violates these Terms of Use and/or the terms of services used in connection with the Content (including third-party services and platforms).
  (5-9) Any antisocial behavior.
  (5-10) Any act that violates laws, regulations, or public order and morals.
  (5-11) Any other act deemed inappropriate by Sanrio Entertainment.

• 6. Ownership of Rights
  (1) All rights related to the Content and anything created using all or part of the Content—including, but not limited to, copyrights (including editorial copyrights), derivative rights, neighboring rights, industrial property rights (including the right to obtain such rights), and any other rights whatsoever (including the rights set forth in Articles 27 and 28 of the Japanese Copyright Act)—shall, regardless of the identity of the creator and without any requirement of expression of intent, belong to Sanrio at the time of creation. Furthermore, users shall not exercise or assert, and shall ensure that related parties do not exercise or assert, any moral rights of authors or performers, or any other similar rights, with respect to any part of the rights owned by Sanrio.
• (2) If requested by Sanrio, the user shall cooperate with Sanrio Entertainment or Sanrio in connection with copyright registration procedures and any other procedures necessary for the protection or preservation of rights as described in the preceding paragraph.
• (3) The provisions of this “Section 6: Ownership of Rights” do not grant users permission to modify, alter, or otherwise create works using the Content, nor to engage in any creative activities using the Content.

• 7. Disclaimer of Warranty and Liability
  (1) The Content is provided on an “as is” basis.
• (2) Sanrio Entertainment makes no warranties, express or implied, regarding the Content or the Service, including but not limited to: fitness for a particular purpose, non-infringement of third-party rights, absence of defects (including errors, bugs, security vulnerabilities, or legal defects), or compliance with laws, regulations, customs, or usage practices, nor with respect to HoloModel or any Sales Platforms. Sanrio Entertainment shall not be obligated to correct or remedy any of the foregoing.
• (3) Users shall use the Content and the Service at their own responsibility and expense. Sanrio Entertainment shall not be liable for any damages incurred by users in connection with the Content or the Service, except in cases where such damages are caused by willful misconduct or negligence on the part of Sanrio Entertainment.
• (4) In the event that damages arise to a user in connection with the Content or the Service due to negligence of Sanrio Entertainment (excluding gross negligence), Sanrio Entertainment shall be liable only for direct and ordinary damages actually incurred, and such liability shall be limited to the amount of the purchase price of the Content.

• 8. Termination, etc.
  (1) If Sanrio Entertainment determines that a user is using the Content Data in violation of these Terms of Use and/or applicable laws and regulations, it may suspend or prohibit such use and take any other measures it deems necessary and appropriate. However, Sanrio Entertainment does not guarantee to any user or third party that other users will comply with these Terms of Use or applicable laws and regulations, and shall have no obligation to prevent or correct such violations.
• (2) Sanrio Entertainment may revoke the license to use the Content Data if a user falls under any of the following circumstances. Upon such revocation, the user shall immediately cease using the Content Data and delete all Content Data (including any copies). Sanrio Entertainment shall not be liable for any disadvantage or damage incurred by the user as a result of such revocation.
  (2-1) If the user violates these Terms of Use and/or applicable laws and regulations.
  (2-2) If the user is found to be, or is reasonably considered to be, a member of an antisocial force, or has socially condemnable relationships with such forces.
  (2-3) If Sanrio Entertainment otherwise determines that it is inappropriate for the user to use the Content Data.

• 9. Liability for Damages
  If a user causes damage to Sanrio Entertainment, Sanrio, or any third party (including, but not limited to, parties related to the Sales Platforms; the same applies hereinafter) by violating these Terms of Use and/or applicable laws and regulations, the user shall be liable for all damages, whether direct or indirect. In addition, the user shall take necessary measures at their own responsibility and expense to minimize such damages. If Sanrio Entertainment provides instructions regarding such measures, the user shall follow those instructions.

• 10. Resolution of Disputes
  If any dispute arises between a user and a third party in connection with the use of the Content, such dispute shall be resolved between the parties concerned.Furthermore, if a dispute arises between Sanrio Entertainment or Sanrio and a third party due to the user’s violation of these Terms of Use and/or applicable laws and regulations, and Sanrio Entertainment or Sanrio is required to resolve such dispute and bear related costs, the user shall compensate Sanrio Entertainment or Sanrio for all costs incurred. The user shall also comply with any necessary instructions provided by Sanrio Entertainment for the resolution of such matters.

• 11. Individual Provisions
  (1) If any separate provisions regarding the Content are established and disclosed independently from these Terms of Use or by other means, such provisions shall form an integral part of these Terms of Use. Users shall comply with such individual provisions in addition to these Terms of Use when using the Content.
• (2) In the event of any inconsistency between these Terms of Use and any individual provisions, the individual provisions shall prevail, but only to the extent of such inconsistency.

• 12. Severability
  If any provision of these Terms of Use is found to be invalid, in whole or in part, under applicable laws and regulations, such invalidity shall not affect the validity of the remaining provisions, which shall continue in full force and effect.

• 13. Changes to the Terms of Use
  (1) Sanrio Entertainment may, at its sole discretion and judgment, amend these Terms of Use at any time without obtaining the user’s consent. The revised Terms of Use shall take effect from the time they are posted on this page (the Content provision page) and become accessible to users.
• (2) If a change to these Terms of Use is not favorable to users, Sanrio Entertainment may notify users of such changes by posting them on this page (the Content provision page) or by other reasonable means at least one (1) month prior to the effective date of the revised Terms.
• (3) Once these Terms of Use have been amended, the revised Terms shall apply to all subsequent use of the Content (including Content already obtained prior to the amendment).

• 14. Governing Law, etc.
  (1) Even if these Terms of Use are translated into languages other than Japanese, only the Japanese version shall be valid and legally binding, and neither Sanrio Entertainment nor the user shall be bound by any such translations.
• (2) These Terms of Use and all matters relating to the Content shall be governed by the laws of Japan. In the event of any dispute arising out of or in connection with these Terms of Use and/or the Content, the Tokyo District Court shall have exclusive agreed jurisdiction as the court of first instance.

• 15. Contact Information
  Please contact us via the inquiry page below.
  https://gugenka.jp/contact/
  Business hours: 10:00–18:00<br/>Closed: Saturdays, Sundays, and public holidaysInquiries related to purchases made outside business hours or on holidays will be handled on the next business day.Depending on the nature of the inquiry, responses may be provided by either Sanrio Entertainment Co., Ltd. or Gugenka Co., Ltd.

• Established: April 10, 2026